The Gazette: We Open Conversations
Award-Winning Branding + Marketing Campaign
As Creative Director, I led a comprehensive branding initiative that reshaped The Gazette’s strategic foundation. My work centered on developing the Gazette Brand Platform, a unified framework designed to guide messaging and visual expression across all products, events, and services. I also authored and designed the We Open Conversations campaign style guide, establishing clear creative standards that supported a wide range of successful marketing efforts. These materials strengthened the company’s brand identity, equipped internal teams with a shared strategic direction, and elevated the consistency of storytelling across multimedia channels. The resulting campaigns earned industry recognition and helped position The Gazette as a confident, community-focused voice with a strong creative presence.
