Sip Curiously
Campaign Development + Art Direction + Photography
As Senior Art Director, I developed the Sip Curiously campaign to highlight the diverse drink offerings at Della Viti and invite patrons into a playful tasting experience. I shaped the concept, directed the visual approach, and photographed a series of expressive portraits featuring local models reacting to wine, whiskey, and craft beer samples. Each image captured a distinct tasting moment that celebrated curiosity and personal discovery. The campaign extended across social media, print advertising, environmental signage, and branded merchandise, creating a cohesive identity that encouraged guests to explore new flavors. Sip Curiously strengthened brand visibility and brought a fresh sense of character to the tasting room experience.
