ImOn: TV Everywhere
Award-Winning Videography + Scriptwriting + Storyboarding + Post Production
As Senior Art Director, I created a whimsical campaign titled Watch Carefully to promote the launch of ImOn’s TV Everywhere mobile streaming service. I shaped the entire production from concept through final edit, writing scripts, developing storyboards, scouting locations, directing talent, and executing videography and post production. The campaign used playful, slice-of-life scenes to highlight how viewers could take their favorite shows anywhere. This hands-on approach ensured a consistent creative voice and a polished visual style that connected with audiences. Watch Carefully earned national recognition with a Davey Award and helped position ImOn as an innovative and customer-friendly technology provider.