Montezuma: Zoom In
Branding + Logo Design + Brand Identity + Brand Guide
As Creative Director, I led the branding initiative for the City of Montezuma, partnering with community leaders to uncover the values and aspirations shaping this growing Midwestern town. I designed a modernized logo that reflected Montezuma’s heritage and forward momentum, incorporating symbolism inspired by the region’s natural landscapes and recreational lakes. I curated a warm, inviting color palette and built a visual identity system that conveyed stability, optimism, and community pride. To support consistent implementation, I created a comprehensive brand guidebook and collateral suite that equipped city staff with the tools to present Montezuma with clarity and confidence. The refreshed identity strengthened the city’s appeal to residents, visitors, and prospective businesses alike.
