LSB Fraud Detection
Award-Winning Art Direction + Animation + Illustration + Audio Production + Scriptwriting + Storyboarding
As Senior Art Director, I led the creation of LSB’s Fraud Detection video campaign, designed to raise awareness about common banking threats in a memorable and engaging way. I co-wrote the script, developed the storyboard, and contributed original illustration and animation, collaborating with a 3D modeler to bring the visual world to life. The concept used spooky humor and metaphor to simplify a complex topic while maintaining clarity and trust. I also directed the audio production to ensure the tone matched the playful yet informative narrative. The finished video earned both a Davey Award and a Telly Award and helped position LSB as a proactive and customer-centered financial partner.
