Brand Love
Art Direction + Package Design + Graphic Design + Videography + Web Design
As Senior Art Director, I created the Brand Love campaign as a high-impact, multi-sensory sales initiative designed to captivate prospective clients through charm, storytelling, and craft. I developed the concept, designed each physical and digital component, and produced a cohesive experience centered on the theme of creative chemistry. From a playful first date-style proposal to a custom portfolio box containing curated print pieces and a video showcase, every element was crafted to demonstrate the agency’s capabilities in an engaging and memorable way. The campaign concluded with an invitation to a dedicated Brand Love website featuring an original behind-the-scenes video and custom Spotify mixtape. The result was a distinctive outreach experience that elevated client engagement and strengthened perceptions of the agency’s creativity.
