Strategic Financial Solutions
Art Direction + Graphic Design + Branding + Collateral Design
As Senior Art Director, I led a complete redesign of collateral materials used by Strategic Financial Solutions, focusing on clarity, usability, and visual cohesion across multiple audience groups. To ground the work in shared purpose, I facilitated a brand workshop with SFS leadership that helped define their values, communication goals, and internal culture. Using these insights, I created a suite of printed resources that transformed complex information into approachable, well-organized materials. The updated collateral expressed a unified brand voice and provided administrators and end users with tools that were both practical and engaging. The project strengthened SFS’s professional presence and elevated the way they communicate their services.
