Hoopla Magazine Fall Fashion
Award-Winning Art Direction + Photography + Graphic Design
As Senior Art Director, I led the creative vision for Hoopla Magazine’s Fall Fashion Issue, shaping a bold and energetic visual narrative that highlighted emerging seasonal trends. I sourced and directed a diverse team of models, photographers, and stylists, and collaborated with local retailers to curate looks that balanced editorial appeal with commercial value. My hands-on involvement in concepting, photography direction, and layout design ensured a cohesive aesthetic throughout the issue. The final publication delivered record-breaking advertising sales and showcased a heightened level of craft that resonated with readers and clients. The work received prestigious recognition, including an American Advertising Award, and elevated the magazine’s reputation for stylish, contemporary storytelling.
