Downtown Cedar Rapids Sucks
Emmy-Winning Videography + Art Direction + Animation + Post Production
As Senior Art Director, I led the creative execution of the Downtown Cedar Rapids Sucks video and social media campaign, a playful concept built around challenging outdated perceptions of the city. I guided the production from initial visual approach through final post work, contributing hands-on videography, animation, editing, and narrative development. Working with a small creative team, I helped shape a surprising and humorous reveal that celebrates the energy and culture of downtown life. The campaign achieved remarkable reach with more than three hundred thousand social interactions and a media audience surpassing nineteen million. It also earned significant recognition, including an Upper Midwest Emmy Award and a Golden Davey Award, solidifying its impact as one of the region’s most successful civic campaigns.
