FG: Network Better
Branding + Logo Design + Web Design + Brand Guide
As Senior Art Director, I led the full rebranding of FiberUtilities Group as they transitioned to their streamlined identity, FG. My role spanned concept development through final delivery, guiding the leadership team as we reshaped their visual language and strategic position. I designed the new logo, built a modern website that emphasized clarity and energy, and authored a cohesive brand guide to support consistent use across all touchpoints. Introduced through the Broadband Together concept and the Network Better tagline, the refreshed identity highlighted FG’s role in strengthening essential networks for healthcare, education, and public institutions. The rebrand provided a sharper market presence and a unified foundation for future growth.
