Business Lending Network
Art Direction + Animation + Illustration + Audio Production + Scriptwriting + Storyboarding
As Senior Art Director, I led the creation of the Business Lending Network video, designed to communicate LSB’s flexible lending solutions through a lighthearted narrative. I wrote the script, developed the storyboard, and produced the illustration and animation style that shaped the visual identity of the piece. The story contrasted a father’s traditional business mindset with his son’s modern entrepreneurial approach, using humor and character driven storytelling to make financial concepts feel approachable. I also directed audio production to ensure timing, tone, and personality worked seamlessly with the animation. The project earned an Upper Midwest Emmy Award nomination and helped reinforce LSB’s commitment to supporting entrepreneurs with clarity and confidence.
