Cimarron Trailers
Brand Audit + Brand Build Workshops + Brand Book
As Creative Director, I partnered with the leadership team at Cimarron Trailers to clarify and strengthen their brand identity within a competitive national market. I led an onsite BrainWorks brand workshop in Oklahoma, guiding the team through live brand audits and collaborative exercises to uncover the company’s core attributes, culture, and market position. Drawing from these insights, I crafted the Cimarron Trailers Brand Book, a comprehensive guide that articulates their distinct personality and strategic direction. The final platform establishes a clear voice, refined positioning, and a cohesive visual foundation that supports consistent communication across channels. This work equipped Cimarron with the tools to communicate with confidence and reinforced their reputation for craftsmanship, durability, and customer focused innovation.
