Life Line Emergency Vehicles
Branding + Logo Design + Web Design + Photography + Print Design
As Creative Director, I led the rebranding of Life Line Emergency Vehicles, guiding the company through a strategic refresh that honored its legacy while elevating its modern identity. I designed a new logo that captured Life Line’s precision craftsmanship and commitment to quality, and developed a comprehensive Brand Platform to clarify their promise, positioning, and personality. During a site visit to the production facility, I photographed the staff and vehicle build process to showcase the authenticity, skill, and pride behind the brand. These images became central to their marketing materials and web presence. The initiative launched with a fully responsive website that highlighted Life Line’s innovative products and company values, creating a cohesive and compelling foundation for future growth.
