Life Line Emergency Vehicles
Branding + Logo Design + Web Design + Photography + Print Design
While leading the rebranding initiative for Life Line Emergency Vehicles, I navigated the delicate balance between proud tradition and modern innovation. Designing a new logo became symbolic of Life Line's commitment to precision craftsmanship, serving as a testament to their enduring reputation. Collaborating closely with the Life Line leadership team, I developed a comprehensive Brand Platform to articulate their new brand promise and position. During my visit to the production facility, I captured rugged photographs of the hardworking staff and vehicle-building process, enriching their brand presence and collateral materials with genuine authenticity. The rebranding effort commenced with the creation of a fully responsive website, designed to showcase Life Line’s innovative products and company values.
