LSB Fraud Detection
Award-Winning Art Direction + Animation + Illustration + Audio Production + Scriptwriting + Storyboarding
In spearheading LSB's Fraud Detection service video campaign, my goal was to convey the importance of safeguarding customers against banking fraud in a compelling way. Collaborating with a 3D modeling artist, I crafted a script and storyboard infused with spooky humor and metaphors to effectively engage and inform the audience. Serving as Senior Art Director, I contributed my expertise in illustration, animation, and audio production to ensure a captivating visual narrative. The finished video earned both a Davey Award and a Telly Award.
