ImOn TV Everywhere
Award-Winning Videography + Scriptwriting + Storyboarding + Post Production
To promote the launch of ImOn's innovative TV Everywhere mobile TV service, I crafted a whimsical narrative campaign titled Watch Carefully. From sourcing talent to scouting locations, and from writing scripts and storyboards to directing actors and video editing, I was hands-on with every aspect of the production process. Watch Carefully puts a playful twist on mobile TV viewing in everyday scenarios. The campaign's clever vignettes resonated with audiences and earned national acclaim, receiving the prestigious Davey Award.
