Cimarron Trailers
Brand Audit + Brand Build Workshops + Brand Book
As Creative Director, I met with the leadership team at Cimarron Trailers in Oklahoma and led a custom BrainWorks brand workshop to gain an understanding of their products, culture, and core identity. Drawing upon insights from the workshop's live brand audits and collaborative sessions, I crafted the Cimarron Trailers Brand Book to refine their company positioning in the industry. This comprehensive guide articulates Cimarron’s unique identity and serves as a compass for cultivating brand presence and relevance in a competitive landscape.
