FG: Network Better
Branding + Logo Design + Web Design + Brand Guide
As Senior Art Director, I oversaw the transformation of FiberUtilities Group as they rebranded and streamlined their identity to FG. Tasked with infusing FG’s relaunch with innovation and excitement, I directed a comprehensive brand overhaul. From conceptualizing the new logo to designing a dynamic new website and cohesive brand guide, I guided the FG leadership team through every facet of the rebranding journey. Introducing the Broadband Together brand concept and resonant Network Better tagline, I encapsulated the company's commitment to enhancing vital sectors including medicine, education, and government networks.
