Montezuma
Branding + Logo Design + Brand Identity + Brand Guide
While leading the branding initiative for Montezuma, I met with city leaders to uncover and understand the essence behind this growing Midwestern town. I designed a modernized logo to serve as a beacon for prospective businesses and families, with symbolism representing the city's sturdy heritage and vibrant growth. I curated a color palette reminiscent of Montezuma’s sunny landscapes and recreational lakes. In addition to the logo, I designed a comprehensive brand guidebook and collateral materials, ensuring a cohesive expression of Montezuma's evolving identity.
