Strategic Financial Solutions
Art Direction + Graphic Design + Branding + Collateral Design
To overhaul collateral materials for Strategic Financial Solutions (SFS), I spearheaded the redesign of printed resources targeting distinct sets of end-users and corporate administrators. Recognizing the importance of infusing inspiration into these technical documents, I facilitated a brand workshop with SFS leadership to ensure alignment with company culture and goals. The result was a comprehensive suite of collateral materials characterized by approachable design and content in a cohesive package.
